Sign ideas by Yeahgor Sign & Design Shop
Brand awareness is a key step in the customer’s purchase decision process, since some kind of awareness is a precondition to purchasing. That is, customers will not consider a brand if they are not aware of it. Brand awareness is a key component in understanding the effectiveness both of a brand’s identity and of its communication methods. Successful brands are those that consistently generate a high level of brand awareness, as this can often be the pivotal factor in securing customer transactions. Various forms of brand awareness can be identified. Each form reflects a different stage in a customer’s cognitive ability to address the brand in a given circumstance.
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